seller hub

Sell your pet online, for free

Advertise your pet free on Pets Connected. Choose the right guide for what you are rehoming or selling, and list in minutes.

Advice path

seller hub

Reviewed guidance with marketplace-safe next steps and clear safety notes.

Key takeaways

  • A standard advert on Pets Connected is free to create.
  • Most adverts that go unanswered are missing photos, a price, or a location — not luck.
  • Screening enquiries properly costs you a day and saves you a bad home.
  • Rules on age, licensing and microchipping vary by country. Check yours before you advertise.

Step 1

Screening buyers and enquiries

Treat the first message as the start of a conversation, not a transaction. Ask where the animal will live, who else is in the home, whether they have kept this kind of animal before, and what their plan is for the first few weeks. Someone genuinely interested will answer at length. Someone who is not will push straight to price and collection.

Be wary of anyone who will not talk on the phone, wants to pay more than you asked, or needs to collect immediately. Those three patterns account for most bad outcomes.

Step 2

Welfare checks before you advertise

Before you advertise, be honest with yourself about whether the animal is ready to go. That means old enough, eating independently, in good condition, and used to being handled. If any of those are uncertain, speak to a vet before you list rather than after someone has enquired.

Minimum age rules, licensing requirements and microchipping duties differ by country and often by region. Check the rules that apply where you live before advertising — they are your responsibility, not the buyer's.

Step 3

Rehoming fees and free-to-good-home adverts

"Free to a good home" sounds generous and usually is not. A free animal attracts volume rather than quality, and it removes the one small barrier that makes someone stop and think about whether they can commit.

A modest rehoming fee does two useful things: it filters out impulse enquiries, and it gives you a legitimate reason to have a proper conversation before handing an animal over. Set it low enough that it is clearly not profit and high enough that it means something.

Ready to write your advert?

Creating a standard advert is free, and there is no commission when your pet finds a home.

You will need a free account to publish an advert. Sign in if you already have one.

Step 4

Where to advertise pets

Choose where to advertise on two things: who actually sees the advert, and what the site does about safety. A general classifieds site puts your pet next to sofas and phone cases, in front of people who were not looking for an animal at all. A pet marketplace puts it in front of people already searching for one, which is why the same advert usually gets fewer but far better enquiries.

Pets Connected is a dedicated pet marketplace. Adverts are organised by species and category, so someone searching for what you have will find it, and every advert passes automated content and image checks before it goes live.

Step 5

What it costs to list pets

Creating a standard advert on Pets Connected is free. You do not pay to list, and you do not pay a commission on what you sell.

There are optional paid upgrades — a Booster moves your advert back to the top of its category, and a Featured slot highlights it — but they are genuinely optional. A well-photographed advert with a clear price and an accurate location performs better than a poorly written one that has been paid to sit at the top, so get the free version right before you consider spending anything.

Step 6

Listing a pet step by step

The order matters more than most people expect. Photograph the animal first, in daylight, before you write anything — a good set of photos tells you what is worth describing. Then write the description while the photos are in front of you. Set the price once you have looked at what comparable adverts are asking. Add your general location. Publish, then check back for enquiries at least once a day.

Adverts that stall are almost always missing one of those steps rather than doing all of them badly.

Step 7

Avoiding time-wasters and scams

The common patterns are easy to recognise once you know them. Someone offers to pay more than the asking price and asks for the difference back. Someone sends a screenshot of a payment that has not arrived. Someone wants to arrange their own courier and pay on collection. Someone will only communicate by message and becomes evasive about where they live.

Take payment in a way you can verify, in person where possible, and never release an animal on the promise of money arriving later.

Step 8

Writing the description

Write for the person who is going to ask you questions anyway. Cover what the animal is, its age, its temperament in plain language, how it behaves around people and other animals, what it eats, and what routine it is used to. Then say what you are looking for in a home.

The most useful thing you can include is a genuine drawback. An advert that says an animal is nervous around small children, or needs an experienced owner, filters out the wrong homes before they contact you and makes everything else you have written more believable.

Step 9

Setting a fair price

Look at what comparable animals are actually advertised for in your area, not what you hope to get. Price is the single most common reason an advert gets no enquiries, and the second most common reason is having no price at all — "POA" reads as a negotiation nobody wants to start.

If you are rehoming rather than selling, a modest rehoming fee is normal and is not the same as selling for profit. It discourages the kind of enquiry that treats a free animal as disposable.

Step 10

Photos that get replies

Take more photos than you think you need, in daylight, against a plain background. Include the whole animal standing, a clear head shot, and something that gives a sense of scale. If you are advertising more than one animal, photograph each individually — a group shot tells a buyer nothing about the one they would be taking home.

Avoid heavy filters. Buyers are trying to assess condition, and an over-edited photo reads as something being hidden. If there is a scar, a marking or a difference between siblings, photograph it rather than avoiding it.

Useful Marketplace Next Steps

Common questions

Where to sell pets?

Advertise on a site whose audience came looking for an animal. General classifieds put your pet beside furniture and phones, so you get volume rather than quality; a pet marketplace puts it in front of people already searching. Listing on Pets Connected is free, and adverts are sorted by species, category and area so the right people find yours. Pick the guide for your animal below — the practical steps differ more than you would expect between a litter of puppies and a settled adult cat.

Where can I sell animals online?

Post in the category that genuinely matches the animal rather than the busiest one. A reptile listed under 'pets' reaches people scrolling past dogs; listed under reptiles it reaches keepers who know what they are looking at and ask better questions. Correct categorisation is the single easiest thing most sellers get wrong, and it costs nothing to fix.

Where to sell animals?

It depends what you are rehoming. Dogs, cats, rabbits and small pets are straightforward to advertise on a general pet marketplace. Livestock, horses and some exotics have their own buyers, their own paperwork and in several countries their own movement or licensing rules, so check what applies where you live before advertising. Pets Connected has categories across species — start from the guide that matches your animal.

Where to sell pets online?

Choose on two things: who sees the advert, and what the site does about safety. Beyond audience, look for identity checks on members, moderation of adverts before they appear, and a way to message without handing over your phone number. Pets Connected runs automated content and image checks on every advert before it goes live, and keeps enquiries in-platform so you can screen someone before sharing contact details.

Where to sell pets online for free?

A standard advert on Pets Connected costs nothing to create and there is no commission when your pet finds a home. Be careful comparing that against sites advertising 'free' listings — some are free to post but charge to reply to enquiries, or push a paid upgrade before the advert becomes visible. Optional Boosters and Featured slots exist here, but an advert works perfectly well without them.

Where can I sell my pet?

For a single animal, the advert matters more than the platform. One pet competing against litters needs a clear head-and-shoulders photo, an honest description of temperament and routine, and a realistic price or rehoming fee. Publish free on Pets Connected, add your general location so nearby buyers find it, and expect a smaller number of more serious enquiries than a litter would attract.

Ready to write your advert?

Creating a standard advert is free, and there is no commission when your pet finds a home.

You will need a free account to publish an advert. Sign in if you already have one.

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